All Good
Quick verdict: All Good started as one person making herbal salve in 1998 and grew into a woman-owned B Corp that now makes some of the better-blending mineral sunscreen on the shelf. It’s Climate Neutral certified, the ingredients are organic and short-listed, and it’s cheap. Like every non-nano zinc formula it leaves a cast, and the range is narrower than the big sun-care brands. Our rating: 4.3 out of 5.
Who they are
Caroline Duell had been making herbal medicines since 1995 and formulated the original All Good Goop in 1998. It became a business in 2005, trading as Elemental Herbs, and it’s still independent and woman-owned from Morro Bay, California.
The company grows or sources organic herbs for the balms, which is where the brand started and still the part it does best.
What they get right
0 plus Climate Neutral, covering both the company’s overall performance and its carbon footprint.
Independent and woman-owned, which on our ownership criterion is the strongest available answer, and increasingly rare in sun care.
Non-nano zinc oxide as the active, which is what reef guidance and the Hawaii legislation actually point at, and the formulas blend better than most in this category.
Organic herbal ingredients in the balms, many of them grown or sourced directly, with ingredient lists you can read in a few seconds.
The price. Sunscreen around $15 and balms under $12 puts a certified organic option within normal budget, which is not where most reef-safe sun care sits.
Where they fall short
It still leaves a white cast. Every meaningful non-nano zinc formula does, and All Good blends better than Badger without eliminating it. On deeper skin tones that’s a real limitation, not a cosmetic quibble.
The certification, while good, doesn’t extend to the formulas themselves. B Corp and Climate Neutral assess the company; there’s no MADE SAFE or EWG Verification on the products, and no Protect Land + Sea mark of the kind Stream2Sea carries.
The range is also modest, and the sport formulas are less water-resistant than the specialists.
What they sell and what it costs
Mineral sunscreens in lotion and stick, lip balm, body butter, the original herbal goop, and sport balms. Most items run $8 to $18.
Who it’s actually for
Everyday sun protection for a family, on a budget, from a company whose ownership and certification both hold up. It’s the best-value B Corp in sun care here.
If you’re diving or swimming for hours, Stream2Sea tested specifically for that. If you want the shortest possible ingredient list, Badger.
Deals and discounts
No affiliate program on our side, so nothing here earns us anything.
Related reading
Frequently asked questions
Does All Good sunscreen leave a white cast?
Yes, though less than most. Non-nano zinc sits on top of skin and reflects light, which is visible by definition, and All Good’s formulas blend better than several competitors without eliminating it. If an invisible finish is essential, no mineral sunscreen will satisfy you.
Is All Good reef-safe?
It uses non-nano zinc oxide with no oxybenzone or octinoxate, which is what reef guidance and the Hawaii ban actually target. Worth noting that unlike Stream2Sea, All Good hasn’t published its own aquatic toxicity testing, so the claim rests on the active ingredient rather than on brand-commissioned research.
Who owns All Good?
It’s independent and woman-owned, trading as Elemental Herbs and founded by Caroline Duell, who has been making the herbal formulas since the 1990s. No parent company, and it’s a certified B Corp.
Is All Good good for sensitive skin?
Generally yes: short ingredient lists, organic herbs, no synthetic fragrance. The caveat is the essential oils in the scented balms, which are a common irritant. The unscented sunscreen is the safest starting point if you react to things.