Everist
Quick verdict: Shampoo is mostly water, and shipping water around the world in plastic bottles is the actual problem with haircare packaging. Bars solve it and a lot of people hate using them. Everist’s answer is a concentrated paste in an aluminum tube: you add the water in the shower, the tube is recyclable indefinitely, and it still behaves like shampoo. It takes a few washes to learn the dosing. Our rating: 4.0 out of 5.
Who they are
Jessica Stevenson and Jayme Jenkins founded Everist in Toronto in 2020, both coming out of the beauty industry, and it’s still independent and founder-owned.
The premise is narrow and well-executed: remove the water, remove the plastic, keep the format familiar enough that people don’t abandon it in week two.
What they get right
Waterless is the real reduction. Conventional shampoo is roughly 70 to 80% water. Taking it out shrinks the shipping weight dramatically, which is a bigger footprint saving than swapping one plastic bottle for another.
Aluminum tubes rather than plastic. Aluminum is infinitely recyclable without quality loss, unlike plastic, which downcycles. The tube is the second half of the argument.
It isn’t a bar. Shampoo bars are the usual waterless answer and plenty of people find them awkward, drying, or hard to distribute. A paste behaves much more like what you’re used to.
Founder-owned and independent, five years in.
Where they fall short
Certification is light. Leaping Bunny and nothing beyond it: no B Corp, no COSMOS, no EWG Verification. The formulas read well and the packaging argument is sound, and none of it is independently audited, which is why this sits at 4.0 rather than higher.
There’s a learning curve. You use far less than you think, and the first few washes usually go wrong in one direction or the other. Everist tells you this and people still overdo it.
It’s also expensive per tube, though the concentration means it lasts a long time, and the range is very small.
What they sell and what it costs
Shampoo, conditioner and body wash concentrates. Tubes typically run $24 to $28 and last comparably to a large bottle given the dilution.
Who it’s actually for
Anyone trying to get plastic out of the bathroom who has tried a shampoo bar and disliked it. That’s a large group, and Everist is the best answer for them.
If you want salon performance, Innersense. If you want the cheapest certified option, Attitude. If you want to stop using detergent altogether, Hairstory.
Deals and discounts
No affiliate program on our side, so nothing here earns us anything.
Related reading
Frequently asked questions
How much Everist concentrate do you actually use?
Much less than you expect, roughly a hazelnut for mid-length hair. Overdoing it is the single most common mistake and it produces a product that won’t rinse out properly. Start with less than feels right, add water in your palm, and adjust over the first week.
Is waterless shampoo better than a shampoo bar?
Environmentally they’re comparable, since both remove the water and the plastic. The difference is how they feel to use. A bar is applied directly and some hair types find it drying or hard to distribute; a paste emulsifies in your hands and behaves much more like conventional shampoo. If bars have put you off before, this is the alternative.
Are the aluminum tubes actually recyclable?
Yes, and that’s the point of choosing aluminum. It recycles indefinitely without losing quality, where plastic degrades each time and usually downcycles into something that can’t be recycled again. Rinse the tube before it goes in the bin.
Who owns Everist?
Jessica Stevenson and Jayme Jenkins, who founded it in Toronto in 2020 and still run it. Independent with no parent company.