Faith In Nature
Quick verdict: Faith In Nature has been doing this since 1974, which makes it older than most of the certifications it now holds. It’s a B Corp, it’s vegan and Leaping Bunny certified, and the refill system runs all the way up to 20-litre containers, which is the point where refilling stops being a gesture and starts being how you actually buy shampoo. It’s also cheap. The formulas are simple rather than special. Our rating: 4.3 out of 5.
Who they are
Rivka Rose started Faith In Nature in Manchester in 1974, making natural body care decades before there was a market term for it. The company is still independent and UK-based.
In 2022 it did something really unusual: it appointed Nature to its board of directors, with a rotating human proxy legally required to speak for the natural world in board decisions. Corporate governance stunts are common; changing your articles of association so an outside interest has a formal vote is not.
What they get right
The refill system is the real one. Not a 500ml “refill pouch” that’s still single-use plastic, but containers up to 20 litres, plus refill stations in shops across the UK. That’s the version that meaningfully cuts packaging rather than gesturing at it.
B Corp certification covering the business, alongside Leaping Bunny and Vegan Society registration on the products.
The price. This is what makes the rest work. Natural, vegan, refillable body care at supermarket prices means the sustainable option isn’t also the expensive one, and the habit survives a tight month.
Fifty years of independence in a category where the usual story is a sale to a multinational.
Where they fall short
The formulas are basic. This is competent everyday shampoo and body wash, not a performance product, and if you have demanding hair you’ll notice the gap against something like Innersense.
They’re also scented with essential oils and naturally derived fragrance across most of the range, so reactive skin should approach carefully.
And the certification, while real, is company-level rather than formula-level. There’s no MADE SAFE or COSMOS on the products themselves, so you’re getting B Corp plus a clean ingredient philosophy rather than an audited formula.
Availability is better in the UK than the US, which is worth knowing before you build a routine around the refills.
What they sell and what it costs
Shampoo, conditioner, body wash, hand wash, bar soap and a small skincare range, in bottles from 400ml up to 20-litre refills. Standard bottles typically run $8 to $12, and the per-litre cost drops sharply on the big refills.
Who it’s actually for
Anyone who wants to stop buying plastic bottles without paying a premium for the privilege, and anyone who has a refill shop nearby. It’s the most economical entry point in the beauty section of this directory.
If your hair needs more than competent, Innersense. If you need fragrance-free, look elsewhere.
Deals and discounts
No affiliate program on our side, so nothing here earns us anything.
Related reading
- Clean Shampoo and Conditioner: 6 Brands That Work
- 8 Zero-Waste Bathroom Swaps That Last
- 9 Non-Toxic Skincare Brands We’d Actually Buy
Frequently asked questions
What does it mean that Nature is on the board?
Faith In Nature changed its articles of association so the natural world has a formal director’s seat, with a rotating human proxy legally obliged to represent its interests in decisions. It was the first company in the world to do it. Whether it changes outcomes over decades is unproven, but it’s a structural commitment rather than a marketing claim, which is a meaningful difference.
Are the refills actually worth it?
Yes, and more than most refill schemes, because the sizes go up to 20 litres and there are refill stations you can take your own bottle to. The saving is both in plastic and in money: per litre, the large refills undercut buying bottles by a wide margin.
Is Faith In Nature good for sensitive skin?
Reasonably, though not the safest option here. The formulas skip harsh sulfates and synthetic fragrance, which helps, but most of the range is scented with essential oils and naturally derived fragrance. If fragrance is your trigger, this isn’t the brand.
Who owns Faith In Nature?
It’s independent and UK-based, founded in Manchester in 1974 and never sold to a larger group. It’s also a certified B Corp. Fifty years of independence in natural beauty is close to unheard of.