MagicLinen
Quick verdict: You might assume a linen brand with this many Instagram fans is a big company with an outsourced factory. It isn’t. MagicLinen is a privately held Lithuanian maker that sews its own sheets and holds its OEKO-TEX certificate in its own name. A queen sheet set costs about $374, though, and its reviews have a recurring complaint about returns. Our rating: 3.5 out of 5.
Who they are
The company behind the brand is Magic Crafts, UAB, registered in Vilnius in July 2016. Lithuania’s company data on rekvizitai.lt lists one individual shareholder, 23 employees and about €6.2 million in sales for 2025. It started out selling on Etsy, where it still has a shop.
We looked for investors, a parent company or an acquisition and found none. The registry doesn’t publish the shareholder’s name, so we’re describing it as privately held rather than naming an owner we can’t confirm.
What they get right
The certificate is theirs, not a supplier’s. That’s rarer than it should be. We checked certificate 2019OK0776 at OEKO-TEX: it’s valid, issued to UAB Magic Crafts itself, under Standard 100 product class II. It covers woven cotton, flax and blended fabrics and 100% linen. Plenty of bedding brands lean on their mill’s paperwork. MagicLinen doesn’t have to.
It sews in its own workshop. Its fair labor page describes a production house in rural Lithuania with 20 seamstresses, including three with disabilities. The registry’s headcount of 23 lines up with that, which is a nice bit of consistency. The wage and working-condition claims are self-reported, though. No one audits them.
It eats the tariffs for US buyers. The shipping page says it covers all international duties on orders to the US. You’ll still pay your local sales tax.
Where they fall short
OEKO-TEX is a safety test, not a sustainability standard. It tells you the finished fabric was tested for harmful substances. It says nothing about how the flax was grown or who wove it. We break down the difference here. And MagicLinen doesn’t say where its flax comes from or which mill weaves it.
Customer service is the weak spot. Its Trustpilot page sits at 3.8 from fewer than 100 reviews, and the low ones are mostly about slow replies and returns. Pretty frustrating when you’re sending a $300 parcel back to Europe.
No impact report. There’s no published footprint, no B Corp and nothing on the Climate Label.
What they sell and what it costs
From the brand’s store, checked October 2026:
- Queen linen sheet set (four pieces): $374 in solid colors, $411 with deep pockets, $423 in prints
- Queen linen-cotton blend sheet set: $332
- Queen linen duvet cover: $289, or $364 as a set with pillowcases
- Linen tablecloths: roughly $87 to $149
That’s full linen pricing. Linen does tend to soften and outlast cotton percale, so you’re paying for years of use, not one season.
Who it’s actually for
Anyone who’s set on pure linen and wants it from a small maker that sews its own goods. It’s a solid choice if you sleep hot and want a fabric that breathes.
Skip it if you need certified organic fiber, since OEKO-TEX won’t give you that. And order your size carefully. Returns are where people get stuck.
Deals and discounts
No active codes right now. The site runs seasonal sales.
Related reading
- The Best Organic Bedding and Sheets
- GOTS vs OEKO-TEX: They Answer Two Different Questions
- Formaldehyde in Bedding
- How to Spot Greenwashing
Frequently asked questions
Is MagicLinen OEKO-TEX certified?
Yes. Certificate 2019OK0776 is valid and issued to UAB Magic Crafts, the company behind MagicLinen, under OEKO-TEX Standard 100. We checked it on OEKO-TEX’s own site.
Where is MagicLinen made?
In Lithuania. The company is registered in Vilnius and says its products are sewn in its own production house in rural Lithuania by a team of about 20 seamstresses.
Who owns MagicLinen?
Magic Crafts, UAB, a private Lithuanian company. Its registry listing shows a single individual shareholder and no outside investors. We found no parent company or acquisition.
Is MagicLinen organic?
No. Its linen is OEKO-TEX certified, which covers harmful substances in the finished fabric, but it isn’t GOTS or otherwise certified organic.
Does MagicLinen charge customs duties to the US?
No. Its shipping policy says it covers all international duties and tariffs on US orders, though local sales tax may still apply.