Is Lululemon Actually Sustainable? An Honest Investigation
We went through Lululemon’s own reporting, third-party scorecards, and the labor data. Here’s the honest answer on whether it’s actually sustainable.
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The Conscious Wellness Guide: Hidden Red Flags in the Supplement & Wellness Industry
The supplement industry is largely unregulated. Here’s what that actually means, the red flags worth knowing, and what real third-party testing looks like.
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What Is Sustainable Fashion? A Conscious Shopper’s Guide
What is sustainable fashion, why fast fashion is broken, and how to shop more consciously. A no-shame guide from Good Brands Earth.
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Why Your Cleaning Products Are Making You Sick: The Real Guide to Non Toxic Cleaning Products
Did you know that the air inside your home can be two to five times more polluted than the air outside? Sheesh! For years, the EPA has been saying one of the biggest reasons is sitting under most people’s sinks: the bottle of multi-surface spray they bought without thinking twice. We’ve all been there. You…
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Endocrine Disruptors in Cosmetics: What’s Actually in Your Skincare and What to Do About It
Did you know that the average American adult runs through somewhere between nine and twelve personal care products before leaving the house in the morning? Foundation. Moisturizer. Shampoo. Deodorant. Perfume. Each one a mix of ingredients, a lot of which haven’t had a meaningful safety review since the 1970s. A chunk of those products contain…
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How to Spot Greenwashing & Shop Consciously: The Ultimate Consumer’s Guide
Want to hear something crazy? 53% of green claims made online are exaggerated, misleading, or outright false! That number comes from the European Commission, which reviewed hundreds of websites in 2021 and found almost half of them couldn’t back up their sustainability claims with any real evidence. Not all of them, almost half though… which…
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Skincare Ingredients to Avoid: What’s Actually Worth Worrying About
Here’s something worth sitting with: the average person applies products containing around 126 unique chemical ingredients to their skin before breakfast. Not across the day. Before. (EWG) Not all 126 matter. The vast majority are actually harmless. The issue is, we keep seeing the same short list of toxic chemicals appearing in peer-reviewed research, on…
